Posts Tagged: branding

Developing the Waygoz Logo

I recently had the privilege of interning for a start-up company named Waygoz.  The goal at Waygoz is to provide an alternative to the incredibly unfair used video game trading scheme provided by GameStop.  My primary function at Waygoz was assisting with the development of the user experience/user interface design.  As such, I worked on

CASE STUDY: eat café

The Eat brand has grown considerably since its inception. Market research investigating the market and competition has concluded that a re-brand is needed. Elements requested by the client include a new logo, packaging, stationary, aprons, and an invitation to the grand re-opening. The target market consists of adults aged 20+ with middle to high level